FOD Economie - Woman In Digital #GoDigitalTogether
Agency: Becoming
Context:
Only a very small number of women are active in the digital industry. In Belgium, women represent only 18.2% of ICT specialists.
Under the coordination of the FPS Economy, all competent policy levels and actors involved have drawn up a five-year plan for "Women in Digital".
To promote this action plan, Becoming created a website and a digital campaign under the name #BeDigitalTogether. We drew attention with smart, impactful claims and addressed 3 different target groups; the students, the career changers and the companies themselves. The website is both an information platform for the initiatives and a campaign website. Who run the world? Right!
Agency: Becoming
Context:
Only a very small number of women are active in the digital industry. In Belgium, women represent only 18.2% of ICT specialists.
Under the coordination of the FPS Economy, all competent policy levels and actors involved have drawn up a five-year plan for "Women in Digital".
To promote this action plan, Becoming created a website and a digital campaign under the name #BeDigitalTogether. We drew attention with smart, impactful claims and addressed 3 different target groups; the students, the career changers and the companies themselves. The website is both an information platform for the initiatives and a campaign website. Who run the world? Right!
